Insider access to the most beautiful things on earth.
Flawless service meets the perfect source.
If you’re an interior designer, chances are you’re familiar with 1stdibs. An online marketplace that started as a listing resource in 2001, 1stdibs creates connections and provides access to some of the best dealers, finest shops, and best-known galleries in the world.
With our extensive experience working with premium loyalty programs and finding targeted approaches to connect with a business’s customer base, we were an ideal partner to address the communication needs of the 1stdibs trade program. Our task was to communicate to their buyers that a trade specialist would take the legwork out of finding rare and special items, and to soften resistance to making online purchases directly through 1stdibs.
Defining the beauty of membership.
The 1stdibs trade specialist is a personal assistant who finds items designers are searching for, handles price sourcing, and deals with international shipping and insurance protection. They can be trusted to assist and simplify, removing a layer of complication to a busy designer’s process.
To communicate this, we crafted a tailored DM brochure, which included a letter from the trade specialist and his or her photo to deepen that personal relationship. Every piece we created for the brand communicated the huge benefits of membership: centralized access to the best dealers and galleries in the world, and a personal assistant to manage the details of buying rare objects at every step of the way.