Mars, Inc., was preparing to expand their coveted Dove Chocolate line with a return to their roots in direct sales. The new Dove experience would allow individuals to become official Dove chocolatiers and host parties where guests could sample and purchase an exclusive selection of fine chocolates.
SARANKCO partnered with Mars’ strategic agency to create a full branding program over 18 months. The team developed a cohesive brand identity for the Dove Chocolate Discoveries experience. SARANKCO art-directed all brand photography and designed the logo, catalogs, and packaging – a fruitful and delicious endeavor.