Mount Gay Rum has amazing brand imagery dating back to Barbados in the 1700s. Fans all over the world associate the product with the lush romanticism of the Caribbean and enterprising captains sailing the seas with cargos of crated rum. As Mount Gay premiered its newest product, they wanted launch materials to reflect the brand’s Barbadian roots.
Our client approached SARANKCO with the idea of creating an envelope made out of genuine banana leaves. While using actual leaves became impossible, we designed an alternate solution with a custom leaf-inspired wrap that housed a beautiful foil-stamped invitation. These one-of-a-kind invites went out to a select group of recipients, successfully supporting the launch of this new product line while achieving the client’s desire for the authentic sentimentality of historic Barbados.