Defining the anatomy of a distinguished brand.
Giving shape to interconnected systems.
The brand Publicis needs little introduction, so when we were approached to collaborate on a rebrand for their Healthcare Communications Group, we knew the challenge would go deeper than just evolving their logo. This group is a unified global team with a network of specialized Publicis agencies who engage in large-scale assignments for pharmaceutical clients. These agencies — which include the likes of Razorfish Health and Saatchi & Saatchi Health — have a seat at the table in new business with potential clients, so it was imperative that the agencies' senior leaders put forth a united front to convey their multi-agency partnership under one umbrella.
Finding strength in unification.
To better articulate the group’s focus, we started by gaining approval to streamline their name to Publicis Healthcare. Then, we needed to arm them with visual tools to bring their communications together across all platforms. We worked to ensure consistent branding would be used in a variety of situations, from pitching new business to client prospects to supporting the group’s agencies internally.
We shifted Publicis' reliance on stock images of doctors and hospitals to photography that better reflects the brand’s breadth of experience and outstanding capabilities. Our communications clarified their partnerships, separating them from other competing agencies, and supported their collective power.