Ilan Eshed was building a new brand that would bring nutritious, grain-based premium products to families as a healthy alternative to traditional side dishes. He wanted the brand’s identity to convey his passion for simple, wholesome foods free of preservatives and artificial ingredients. It was essential that this new brand set the standards for honesty, integrity, and trust while exceeding consumer expectations every step of the way.
SARANKCO helped bring Ilan’s dream to life — naming the venture “Wholesome Kitchen,” and creating communication tools and a full visual identity for both consumers and food sellers. Ilan has now created over six product lines, with SARANKCO-designed packaging, all locally made in Queens, New York.