Michael DiDonato

Michael’s driving ambition is to inspire passion, creativity, and confidence in others. Recently joining Sarankco as SVP of Creative, Michael brings with him a positive energy, a strategic and holistic approach to the design process, and over 20 years of diverse experience as a hands-on creative leader and mentor. In his previous role, Michael co-founded a consumer beauty products company, where he built a world-class in-house creative agency and system architecture, and launched several premium retail and e-com brands. It is with that entrepreneurial spirit that Michael approaches every project and interaction, constantly striving for excellence, resourcefulness, and ingenuity.

Working in both agency and brand settings throughout his career, Michael is a true creative collaborator and engaging business partner. With an eye for clean, modern design, and meticulously crafted brand communications, he switches seamlessly between imaginative and analytical thinking to deliver work that consistently hits the target and surpasses client expectations. Visual identity systems, print and digital design, consumer packaging, and multimedia content development are all in Michael’s arsenal, but his focus and passion lie in the art of creative culture building. Whether ideating new concepts, or helping to solve unique design challenges, Michael will lead a team to expand their thinking, explore new avenues, and move forward with purpose and conviction.

Always up for an exciting new adventure, Michael is delighted to bring his compassionate and motivational brand of leadership to Sarankco, where he will oversee the development of the creative team – mentoring talent at all levels and helping to guide the team towards continued growth and success. Born in New York, Michael now lives in pastoral Wilton, Connecticut with his beautiful wife and two young children. You can find him most Saturdays on a hiking trail, in his woodshop, or coaching his kid’s sports teams.