Bringing FOOD & WINE’s
finest to the table.


  • Food & Wine Magazine


  • Naming
  • Logo
  • Visual Identity
  • Menu
  • Signage

In partnership with FOOD & WINE magazine, the St. Regis Aspen launched a new restaurant concept at their recently renovated luxury hotel. Aspen’s Chefs Club introduced an entirely new fine-dining experience by bringing an ongoing rotation of FOOD & WINE’s “Best New Chefs” to the restaurant. Each season the menu is reinvented, allowing guests to enjoy the brilliance and artistry of a diverse range of award-winning chefs.

SARANKCO worked on the name, logo, and visual identity for Chefs Club. The challenge was to develop a name that would meet the challenge of a restaurant that is constantly changing. Inspired by the performance aspect of food preparation, SARANKCO envisioned Chefs Club as a culinary icon synonymous with “live” cuisine — a venue for of-the-moment dining.

Chefs Club Logo 1 940X590
Chefs Club Logo 2 940X590
Chefs Club 3 940X590
Chefs Club 4 940X590