Paving the way for boundless potential


  • UiPath


  • Messaging
  • Strategy
  • Copywriting
  • Visual Identity System
  • Brand Guidelines/Style

UiPath’s Ask

Within 10 years, our 10-person team quickly expanded to become one of the world’s leading robotic process automation companies. Because of our quick growth, we have outgrown our old branding.

Can you help us evolve our visual identity system ahead of our IPO?

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Their Challenge

Convincing the world that the boundless potential of human beings can be realized through the assistance of robotic automation — without fear of the robot apocalypse — is a tall order. What is the voice of an “Automation First” mindset?

Our Challenge

The UiPath brand had a lot of potential to work with, but building a brand identity that included messaging, guidelines, employee swag, and more on such a tight deadline was no easy task.

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What We Did

We translated UiPath values and beliefs into rational, real-world economic and business outcomes — messaging that educates, informs, and inspires.

Our work included:

  • Logo and Visual Identity
  • Brand Manifesto
  • Messaging
  • Global Brand Site
  • Logo Architecture
  • Environmental Design
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Inspired by UiPath’s principles of boldness, immersion, and speed, we helped to evolve the UiPath brand in a way that highlights the industry-changing possibilities of this automation company.

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